![]() "Not only is this an incredible way to build the Green Bay Phoenix brand in Northeast Wisconsin and beyond, it helps to support our student-athletes with every sale. "This collaboration with Badger State Brewing is one of the most exciting things I've been a part of during my time here at Green Bay," Associate AD for External Operations Sean Daniels said. It has been a year in the making, but we know that Phoenix family, fans, and friends will be enjoying Phoenix Rising and supporting Phoenix student-athletes for many years to come!" ![]() This collaboration will only help strengthen the Phoenix brand and engage the great communities through Northeast Wisconsin and beyond. I am enormously thankful to Andrew and the team at Badger State for being so excited to create Phoenix Rising. "Partnering on this beer project made so much sense as Badger State Brewing has grown a phenomenal brand right in our backyard and throughout most of Wisconsin," said Associate AD for Development Alan Savage. The beer is officially licensed through CLC, Green Bay's licensing partner and Badger State Brewing, a proud partner of the Green Bay Phoenix. The can design features Green Bay Phoenix branding, including the popular Phoenix logo that is an ode to the former greats that have suited up for the Phoenix. Phoenix Rising, which was crafted by the Badger State Brewing staff, is an easy-drinking red lager that is 4.5% ABV and great for all occasions. We couldn't be more proud as Green Bay natives to bring more people together via this outstanding beer we created." ![]() "This is an incredibly exciting time for UWGB, their athletic programs, and the campus as a whole. "Badger State Brewing is incredibly excited to partner with the University of Wisconsin - Green Bay in the creation of "Phoenix Rising" Red Lager," said Andrew Fabry, President and Founder of Badger State Brewing. Proceeds from beer sales come directly back to support the Green Bay Athletics Department. The new red lager, officially unveiled Tuesday afternoon at Badger State Brewing, will be in stores beginning this week. – The Green Bay Phoenix and Badger State Brewing have teamed up to launch Phoenix Rising Red Lager, the official beer of the Green Bay Phoenix.
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